Mark Dannells - Co-Owner @ Boutique Guitar Exchange

Born in Northern New Jersey, and further corrupted in the Billy Joel immortalized city of Allentown, PA, BGX Co-Owner Mark Dannells was drawn to music as far back as he can remember.  After playing in several local bands in high school,  his quest to make this profession his life long career led him to study at the prestigious Berklee College of Music in Boston. Post graduation, he joined several touring bands that performed thousands of dates over the next several years. His playing eventually received national attention and he was invited to audition for such acts as Nine Inch Nails, Marilyn Manson, Red Hot Chili Peppers and Kenny Wayne Shepherd.

In the spring of 2001, Mark was presented with an Emmy award along with his bandmates in The Blacklight Posterboys, and Fox 5 Creative Services director John Kukla.  The award was for the song "Have A Nice May" Mark co-wrote and produced that was used by the Atlanta Fox affiliate to promote their May sweeps week.  

 Mark and Skid Row Bassist Rachel Bolan 2006

Mark and Rachel Bolan. Skid Row Live in Florida 2006


In 2001, Dannells was asked to join Atlanta based Elektra Recording artists Brand New Immortals, a band that included former Black Crowes, Train and current Lynryd Skynyrd bassist Johnny Colt and singer/guitarist (formerly with John Mayer) David Ryan Harris. Dannells has also played with producer/singer/songwriter Butch Walker, GRAMMY®  nominated singer/songwriter Angie Aparo, and multiplatinum rockers Skid Row.

Currently residing in Atlanta, Georgia, Mark performs constantly with various incarnations of the the PleaseRock music collective, including the ever popular Yacht Rock Revue. In addition to their sold out headlining shows across the US, they have acted as a back up band for artists such as Eddie Money, Rick Derringer, Bobby Kimball (Toto), Mickey Thomas (Starship), Steve Augeri (Journey), Gary "Dreamweaver" Wright, Peter Beckett and Ron Moss (Player) and Walter "Magnet and Steel" Egan. He is also involved with production and composition for various artists, and has worked with the companies  Placement Music and Audiosocket to produce music for such shows as Anthony Bourdain's "The Layover' and Drop Dead Diva.

Mark, Rick Derringer and YRR bassist Greg Lee 2012

In addition to his busy career as a performer, Mark also has a long history in music retail.   When he was 14 years old, he started working at "Picker's Delight", a small boutique guitar shop formerly located in Emmaus, Pa.  He worked here all through High School,  where he gave a great deal on an original Fender Starcaster to Pete Raslavicus, the manager of Boston's "Daddy's Junky Music" store.  Years later, Peter remembered the favor and hired him to work at Daddy's the summer after his 2nd semester at Berklee.  Coincidentally enough, it was at Daddy's that Mark met his future BGX business partner, Matt Chenoweth! Matthew and Mark worked at BGX doing both sales and lessons starting around 2005, and took over operations in the fall of 2013.

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